How to Read Your Live Delivery Report in the Panel

The report shows the progress of your campaign: the messages that have gone out. As the send continues, the report updates, so you can check in at any point and see where things stand.

Think of it as a receipt for the campaign. Before the panel, you had to take someone’s word that messages were sent. With the report, you can see it yourself.

Check the report while the campaign is running, not only at the end. If replies are already coming in, you can start answering them before the send finishes.

The report also helps you time your day. If you know the send is still going, you can prepare answers to the questions you usually get — price, timing, location — so replies get fast, useful answers.

The report tells you about sending. It does not tell you what customers think. For that, read the replies. A campaign with a finished report and unanswered replies is a campaign that stopped halfway.

The report also does not replace your own judgement about the list. If a campaign went out to the wrong group of people, the report will still show it as sent. The quality of the list is your call, and it matters as much as the send itself.

After each campaign, do three things. First, check the report to confirm the send completed. Second, read every reply. Third, note what worked: which message got replies, which list responded, and what questions kept coming up.

That note becomes the starting point for your next campaign. Over time, your messages get sharper because they are based on what your own customers actually asked, not on guesses.

Compare campaigns against each other, too. If one message got twice the replies of another, ask why: was the offer clearer, the list warmer, or the timing better? The answer tells you what to repeat next time.