How to Plan an Eid and Ramadan Message Sequence That Builds Up to the Holiday

The first message of the sequence should go out before customers have made their plans. For a clothing shop, that means the first week of Ramadan, when families are still deciding where to shop for Eid. The message should be simple: the Eid collection is coming, or bookings for the last ten days are open. Its job is not to sell. Its job is to put your shop on the customer's shortlist.

Sending early also protects you from your own busiest days. When the shop is full in the last week, you will not have time to write a careful message. Write the early message while the shop is still quiet, and let the sequence do its work while you serve customers.

Three messages that all say the same thing feel like nagging. Make each one earn its place. The first message announces. The second message, sent mid-Ramadan, reminds and adds something new — a new design that arrived, a booking slot that opened, a price for a popular item. The third message, sent a day or two before Eid, creates the last clear chance: last day for orders, last slots for appointments, last chance for delivery before the holiday.

A bakery can run this shape exactly: first, the Eid cake menu is ready; second, the most-ordered cake so far and its price; third, orders close tomorrow at sunset. Each message gives the customer a new reason to reply. When a customer replies, the reply comes back to the panel, and you answer the replies yourself — that conversation is where the order is actually placed.

Ramadan changes when people are free. Mornings are quiet, afternoons are slow, and the hours after iftar are when families talk about shopping and make decisions. A message sent in the late evening, after iftar, lands when the household is together and the phone is in hand.

Keep the same respect on the days before Eid. The day before Eid is for finishing, not discovering, so a message that day should be very short: what is still available, and until when. Do not send a long new announcement when customers are already rushing. Short and useful beats long and impressive, especially in the last days of the season.

After Eid, send one short message that is not selling anything. Thank the customers who ordered, and tell them when the shop reopens or when the next collection arrives. That message costs almost nothing, but it is the one customers remember, because it is the only message in the season that asked for nothing in return.

A customer who hears from you only when you want a sale will stop reading. A customer who hears a thank-you after Eid will read the next announcement, too. Venture SMS is owned and run by Connect Sphere, and the same team that runs the sending also answers on WhatsApp, so if you want help planning your own sequence, message Venture SMS on WhatsApp and ask for a demo.